AVIXA’s purchase of new show was driven by adjacency
For Dave Labuskes, CEO of audio-visual association AVIXA, acquiring the four-year-old trade show Lightapalooza was about adjacencies and community.
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To launch or not to launch? Credentialing program payoffs and pitfalls
Associations launch credentialing programs for many reasons: boosting revenue, increasing membership numbers, establishing standards of practice, responding to safet
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Mergers 101: Identifying your needs, vetting partners
Association merger and acquisition activity — which was already heavy — is gaining momentum, driven by market pressures such as increasing competition and rising cos
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How I Made This Call: Board‑backed dues overhaul builds CBA’s advocacy muscle
When Melissa Hockstad was hired in January 2025 as CEO of the Consumer Brands Association (CBA), one of her first actions was to reach out to CEOs from the associati
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Trade groups, professional societies split on reactions to Trump 2.0
The Trump administration continues to have a profound impact on associations and their members, hitting different groups unevenly but at times profoundly, with some
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Groups target member growth, global standards, enforcement
Four large 501(c)(6) trade associations collectively directed more than $61 million toward international program services according to our review of their most recen
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