What CEOs need to know about technology

Association technology staff say groups of all sizes must rethink how IT is used to connect to members and provide value to services in an age when expediency and personalization is commonplace. “This isn’t your grandfather’s IT anymore,” said Kyle Vickers, chief staff officer for operations at the American Speech-Language-Hearing Association. “IT used to be one of those strategic differentiators that you have, and now everybody is doing it.”