Associations embrace digital advocacy tools to reach out, drill down

Creative, targeted use of social media and online advertising is critical to advocacy today, and groups are seeking job candidates with digital campaign experience. “The fastest growing area of government relations is using digital tools to broaden your audience, broaden your reach and target your efforts,” said Doug Pinkham, president of the Public Affairs Council.

Carteaux seeks to Light the Night

Plastics Industry Association CEO, who was diagnosed with acute myeloid leukemia last year, is now helping raise funds for blood cancer research, education and services.