In January, American Bus Association (ABA) CEO Fred Ferguson asked the 100-year-old organization’s largest members to accept a steep dues increase. For operators with the biggest fleets, annual dues that had topped out at $6,800 would rise to as much as $21,900 — more than triple.“I had no idea if people were going to pay,” Ferguson told CEO Update.The board backed the change, but the pressure was on. ABA has about 1,000 bus companies as members, along with 2,800 associate members from the travel, hotel and supply industries. If large operators walked, the association risked losing the members it could least afford to lose.The revenue mix problemFerguson had no association… Read More