Robbie Thompson, CEO of the Professional Liability Underwriting Society (PLUS), presented his board with a radical plan more than five years ago: Eliminate member dues.“There was a gasp,” he recalled.But the outcome has exceeded expectations since the move was made in 2022: Increased education revenue has far surpassed the amount given up in member dues. That’s because, while membership had been weak, PLUS has a strong education program through which insurance professionals earn valuable industry recognition.In 2019, just before the pandemic, PLUS reported total revenue of $5.7 million, including member dues of nearly $784,000 and education revenue of just over $661,000.… Read More