October 6, 2011
Marketing
The American Gas Association is now following a detailed six-month marketing plan in support of its …
April 28, 2011
After 36 years, the $11M-revenue Yellow Pages Association has rebranded itself the Local Search Asso…
February 3, 2011
The Association of International Automobile Manufacturers has a new identitythe Association of Glob…
November 23, 2010
Groups team-building program engaged 45 employees, including all senior staffers, in a simulated cr…
September 30, 2010
Top-to-bottom brand overhauls signal increasing image awareness by trade group leaders. But there ar…
September 3, 2009
The National Association of Manufacturers, with support from the National Federation of Independent …
September 3, 2009
The return of Harry and Louise, the stars of the 1990s health care advertising campaign that two g…
September 3, 2009
Just a few years ago, technology-minded associations starting using social media mainly to keep in b…
In the not-too-distant past, media training for association executives was fairly straightforward, w…