Just a few years ago, technology-minded associations starting using social media mainly to keep in better touch with members. But now, it’s on to phase two, with some groups pushing these relatively new tools into lobbying and issue advocacy. Already, some early adopter associations have successfully integrated Twitter, YouTube and group blogs into lobbying efforts, says Robert Hay, manager of public policy for ASAE & The Center for Association Leadership. Using YouTube for issue advocacy, NAM’s Jay Timmons speaks in a “Call to Action” video. These ahead-of-the-curve groups range from the National Association of Manufacturers, which broadcasts “Call to… Read More