In the not-too-distant past, media training for association executives was fairly straightforward, with a focus on core message development, on-camera training and speaking with print reporters. But with the ongoing communications technology revolution and the rise of social media, many media trainers say what they do suddenly seems much more complicated to clients. Trainers are now trying to get association leaders comfortable with the new environment, where an organization’s message sometimes takes on an unpredictable life of its own via blogs, Twitter and other forms of 21st century commentary. “It’s a new world, and it’s a fun place to be—if you don’t let it freak you… Read More