Industry insiders often cling to names that no longer describe scope of organization; both old and new titles can lack brand awareness What’s in a name? Association names can be an alphabet soup of acronyms that few outside an industry can recognize or that no longer stand for anything in particular—or suffer from both drawbacks. AAHSA, NAIOP, NSSEA, IGCEMA, NASSP, NACS, NTA, MAPI … the list goes on. Many times an acronym becomes known within an industry but the full name for which it stands becomes outdated as industries change and groups expand (or try to expand) membership. There also are spelled-out names that, while using many words, still do not adequately describe… Read More