Memorable brand can be strong start for trade show success
Several associations have renamed their conventions in recent years to reflect changes in industry, draw larger audiences
Read MoreAfter bitter member split, association stays on message
Direct Selling Association only latest group to have a prominent company secede from its ranks after rancorous policy dispute
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Six months without a cookie, for a cause
American Academy of Dermatology CEO goes on diet to raise money for PAC, charity
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More advocacy mash-ups blur the lines between PR and GR
Execs on both career tracks expand skill sets to promote image, policy
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Digital branding: Creating a ‘tech halo' for your association
Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology.
Read MorePros and cons of the Net Promoter Score
Survey question developed in 2003 used by many companies, and increasing number of associations
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