Execs on both career tracks expand skill sets to promote image, policy Forristall Luke Grella More than ever, associations are advancing their policy goals by integrating government affairs and communications, in some cases even tapping a single executive to lead a merged department. Key drivers of the trend: the game-changing impact of the Internet and social media, and congressional gridlock. Veteran lobbyist Anne Forristall Luke now has a marketing department reporting to her. Forristall Luke, vice president of political and public affairs at the Association of Equipment Manufacturers, runs the "I Make America" campaign out of her Washington, D.C., office,… Read More