Survey question developed in 2003 used by many companies, and increasing number of associations Related contentBuild better surveys Can the loyalty of your members be quantified in a single number? More associations are asking how likely someone would be to recommend membership to a colleague. The result is called the Net Promoter Score, a metric developed in 2003 by Fred Reichheld of Bain & Company, in collaboration with Satmetrix. Though thousands of companies have used the score, many researchers are cautious or even skeptical about its value. The formula uses rankings on a scale of zero to 10. The people who give a score of 9 or 10 are promoters, while people… Read More