After bitter member split, association stays on message
- October 3, 2014 |
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Walt Williams
Direct Selling Association only latest group to have a prominent company secede from its ranks after rancorous policy dispute The Direct Selling Association recently learned that if there is anything worse than an ugly breakup, it's having the seamy details of that breakup air for everyone to see. Such was the case when cosmetics giant Avon very publicly announced in mid-September it was leaving DSA, an organization it helped found more than a century ago. The reason? The company said it could no longer support an association "overly focused on the issues of a few specific brands rather than industry-wide challenges." But Avon's exit went beyond just disparaging DSA. The… Read More
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