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Case Study

Creation of new scientific units, under new strategic road map, designed to help ASM set the pace rather than respond to others.
Kafarakis has group on growth track with original members like Tyson Foods and new ones like DoorDash.
ISTH cultivates diverse board makeup; U.S.-based staff rise in wee hours to accommodate overseas volunteer.
Consumer Bankers Association partners with financial influencers to teach younger generation credit card basics.
Use of National Contract Management Association’s new bot for members and the public is surging; bot for staff must ensure confidentiality.
Small Business Investor Alliance created a subsidiary to tap an emerging corner of industry, help find new ideas for members.
Candy association’s web series wins fans for entertaining while advocating for the industry.
Formerly known by difficult acronym, the Health & Fitness Association is better placed for advocacy, broader representation
Key acquisition enables CEO Eric Hoplin to add data, research capabilities to help wholesaler-distributors grow businesses.
Idea developed ‘organically,’ Organic Trade Association co-CEO Matt Dillon says; executive committee will resolve disagreements.