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Case Study

CEO Casey Clark used a single bourbon barrel to reframe PAC giving as an experience, leading to record-breaking donations.
Alternating between Nashville and Charlotte has reinvigorated National Propane Gas Association’s legacy convention.
Quality association’s “Workforce Accelerator” aims to improve the quality, safety, financial performance of health care systems.
CEO George Guszcza says it’s been a tough but necessary transition to boost the organization’s impact.
Former Business Roundtable exec reaches out to nontraditional members, changes meeting format, sharpens focus of HLC.
How the National Science Teaching Association is using AI technology internally for staff and for members.
ASAE-led Tomorrow’s Workforce Coalition brought together more than 900 organizations to expand use of 529 plans.
The Motion and Power Manufacturers Alliance is born out of a strategic merger and longtime partnership.
Three CEOs share how changing a name, tagline and logo helped convey their group’s mission, offerings for members, stakeholders.
Group now called Global Technology Industry Association sold lucrative certification and training business to private equity firms.