Members get specific in quest for ROI
In response, groups move away from generic marketing and toward tailored pitches
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Association membership continues rebound, report says
Marketing firm cites another year of growth and recovery from recession; nearly a quarter of associations grew 6 percent or more
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Growing member engagement-digital outreach mandatory
Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology
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Markets, economy leave many groups flush with reserves
Recovery in association dues revenue, strong investment portfolio performance sparks debate: How much money should we keep?
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