American Bankruptcy Institute's novel way to keep in touch augments social media efforts; ‘members have several different age strata' Gerdano New technology isn't the only way to stay top-of-mind with your members daily—one association has a distinctly "old tech" way of doing so, even as it stays current with social media outreach. The $11 million-revenue, Alexandria, Va.-based American Bankruptcy Institute publishes its annual report in the form of a calendar with information about the association and upcoming industry events on every page. "You can over email and you can over mail," ABI Executive Director Sam Gerdano told CEO Update. "This is a way to tie it in… Read More