Affinity programs are popular, but groups approach them from different directions Related content Some seek nondues revenue outside of affinity programs Many businesses would love to partner with the National Association of Realtors to gain access to its roughly one million members, but the group won't let just anyone in. NAR Senior Vice President Bob Goldberg said the group typically gets 50 to 100 requests a month to join its affinity arrangement—the Realtor Benefits Program. "Being as big as we are, we are obviously a target for everyone and their brother," he joked. But so far NAR has only entered into about 30 partnerships with companies to provide discounted… Read More