Making groups matter, grow by raising bar for success
Can leaders learn how to address challenges to the ways associations have functioned for decades? Four new books try to point the way
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SEGD grows by boosting visibility of its members online
Rebuilding website to help members promote themselves reversed negative trends at Society for Experiential Graphic Design
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To survive, travel agent group had to evolve with industry
CEO Zane Kerby sought out partnerships to bring in new members while overseeing a revamp of the association's events
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Using past lessons to prepare for future economic recessions
Associations have been hit hard by previous market downturns, but groups can stave off the worst effects with good planning
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Shutdown has groups fighting to keep federal services on track for members
Critics hit Trump administration for favoring certain industries to minimize fallout
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For McNelly, proving value to members is the main goal
Head of American Society of Safety Professionals wants Chicago-area group to rethink how it delivers content to customers
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