Rebuilding website to help members promote themselves reversed negative trends at Society for Experiential Graphic Design Roux When Clive Roux became CEO of the Society for Experiential Graphic Design in December 2012, he faced a daunting challenge. The group was nearly broke and losing members, and the members who remained were aging. I knew we needed to make changes the membership would see immediately," he said. The answer to survival and revival came through SEGD's most valuable asset: the website. With little money and a small staff, SEGD took on an in-house project to transform the website from a "digital brochure" into a marketing tool for members that could… Read More