Latest Economic Impact on Associations study reveals record lows in reported membership declines, internal optimism trending up Optimism is up. Member retention is up. Associations are looking up, though the good vibes are not felt evenly throughout the sector, according to the 2019 Economic Impact on Associations Study from McKinley Advisors. Forty-seven percent of association executive respondents reported a member retention rate of 90% or higher. Only 17% reported a 12-month decline in membership, a record low, according to McKinley Advisors CEO Jay Younger. "Optimism and membership performance have hit all-time records," Younger wrote in the study's executive summary.… Read More