Treat your meetings like industry assets, not just cash cows
Shapiro, Slater and Yuska emphasize importance of in-person gatherings, using events as platform to advance industry
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Chicago's Forum Forward to include more engagement
Showcase event for Association Forum brings hundreds of association professionals for education, networking, brainstorming
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Associations flock together when it comes to fly-in dates
Congressional calendar and holidays help drive scheduling of lobby days; expect briefer meetings, higher priced hotels—and flowers
Read MoreCraft association experiments with a shorter trade show
Expert says many shows have trimmed schedules to benefit exhibitors, but shorter shows don't translate to shorter visits by attendees
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Reinventing your meetings
Sharpened focus on content, softer feel key to drawing attendees
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Major redevelopment planned for New York trade show hub
Jacob K. Javits Convention Center is the home to events held by Toy Industry Association, National Retail Federation and others
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