‘Outboarding' and ‘suitcasing'—where people profit from your show without fully participating—need to be dealt with carefully Carol McGury, executive vice president of events and education services at SmithBucklin Related content Security growing concern for many trade show organizers Sponsored content boosts meetings revenue for some groups Some trade shows find to go big, they need to go public Treat shows like assets and constantly innovate There's always someone trying to get something on the cheap—or free—but when that comes at the expense of your event, it can really cost you. So-called "suitcasing" and "outboarding" (see definitions at bottom of story) are… Read More