You won't believe the creative ideas associations use to keep sponsors and attendees happy; building firewalls to maintain integrity Related content Security growing concern for many trade show organizers Experts give strategy for preventing trade show abuses Some trade shows find to go big, they must go public Treat shows like assets and constantly innovate When sponsors get involved in content at conferences, at what point does it cross the line to pay-to-play? Associations run the risk of alienating meeting attendees if companies and service providers give sales pitches during educational sessions. But more and more, sponsors want to be perceived as thought leaders,… Read More