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Calendar gives real ‘shelf life' to ABI member engagement

American Bankruptcy Institute's novel way to keep in touch augments social media efforts; ‘members have several different age strata'

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Using the Web as a billboard

As people increasingly communicate online, associations follow suit

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Traffic congestion, space concerns prompt relocations

National Association of Broadcasters and National Retail Federation both announce plans to move their D.C. headquarters

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Members get specific in quest for ROI

In response, groups move away from generic marketing and toward tailored pitches

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Outreach, love for writing draws CEOs to blogosphere

Association executives who blog say the Web presents a means to connect with members and other people across their profession

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