As people increasingly communicate online, associations follow suit Bona Thibodeaux Lavoie Can you engage your members in 140 characters or less? That's what many associations are trying to do, taking to social platforms like Twitter—with its 140-character limit on messages—to reach out to memberships that increasingly rely on the Internet to communicate. Of course, it takes more than a single tweet to inspire members, so groups that regularly use social media usually have a system in place for juggling communications across a variety of platforms, from Facebook to LinkedIn. And they report seeing their efforts pay off. The Credit Union National Association… Read More