Image campaigns aim to elevate status of industry, profession
Associations use simple messages to tout positive effects on economy, society; even small groups can make an impact with branding Truck drivers are getting a makeover—an image reboot as part of a campaign to improve public perception of the entire trucking industry.
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First job: Berger was young politico
Berger To look back at the earliest work life of Dan Berger is to notice his sheer hustle and focus. In fifth grade, the future CEO of the National Association of Federal Credit Unions started a lawn mowing service that grew through his high school years to the point that he sold his book of business to a landscaping company when he left for college.
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ALA honorees chosen through careful process
Selection panel discussed and considered 21 people—seven for each award category—from among candidates submitted during call for nominations Art Herold speaking at 2016 Association Leadership Awards. Related content
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Honorees impart lessons learned on leadership and life
Association executives interview three leaders during awards luncheon about the inspirations, challenges, rewards of their careers Christine McEntee is interviewed by her son Brendan McEntee at 2016 Association Leadership Awards.
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Association Departures and Arrivals (September 30, 2016)
Spires Departures Lewis leaves education technology group
Read MoreCEO DATELINE - Cable, food marketing groups to end annual trade shows
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