Associations use simple messages to tout positive effects on economy, society; even small groups can make an impact with branding Truck drivers are getting a makeover—an image reboot as part of a campaign to improve public perception of the entire trucking industry. Tractor-trailers roll across the country wrapped with huge photos of people and text such as "It Takes 7 million People to Move America … Like my Dad." The hashtag #ThankATruckDriver trended on social media during National Truck Driver Appreciation Week in September. "We're trying to put a face behind the wheel," said Elisabeth Barna, COO and executive vice president, industry affairs at American Trucking… Read More