ROI, diplomacy needed when members are public officials
With dues, fees scrutinized, emphasis must be on showing value; deft touch needed when members can't make independent decisions
Read MoreAssociations are taking a new look at value of membership
Traditional model of occasionally raising dues to cover costs ignores the worth of benefits associations provide; most ‘grossly' underpriced
Read MoreAnti-counterfeiting group suspends member after outcry
Coalition CEO also under fire for alleged ties to Chinese retailer, as well as using family members to help run organization
Read MoreAmplifying digital dialogue to maximize member connection
Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology
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