ROI, diplomacy needed when members are public officials
- September 16, 2016 |
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WILLIAM EHART
With dues, fees scrutinized, emphasis must be on showing value; deft touch needed when members can't make independent decisions Kevin Burke of Airports Council International-North America, left, and Barbara Glenn of the National Association of State Departments of Agriculture. Managing an association whose members are government bureaucrats or politicians—as opposed to independent professionals or corporate executives—poses unique challenges. Membership dues, travel allowances and conference registration fees are subject to media and political scrutiny. Growth can be constrained: Membership at an association of state officials, for instance, is limited by the number… Read More
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