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Event organizers step up sanitation, communication plans to allay coronavirus concerns

More hand-sanitizing stations, cleaning staff and medical stations at meetings and trade shows; some groups encouraging a 'no handshake' policy

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ASAE finds human touch makes chat a win for its website

Group eschewed online chatbots for live chat and found members had complex questions that an AI couldn't easily answer

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How one association deleted the angst from its IT overhaul

New Jersey-based ISPOR says careful planning, board buy-in helped it achieve a mostly painless digital transformation

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Twitter, Google to restrict targeted political ads on platforms

Online platforms responding to criticism that tech giants, particularly Facebook, are not doing enough to curtail false claims in ads

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Developing a profitable content strategy requires teamwork

Having a clear plan in place for creating content can drastically change what associations produce and how it is marketed

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Increased tech, marketing costs may dent trade show profits

ECEF panelists say organizers need to invest more in events, develop marketing around social causes to appeal to young attendees

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