Group eschewed online chatbots for live chat and found members had complex questions that an AI couldn't easily answer Like many associations, ASAE wanted to offer visitors to its website a chat function so they could quickly find answers to their questions. But unlike many groups, ASAE turned to people to answer those questions instead of using chatbots. "We got to the point of actually writing the bot, and that's where the wheels came off the wagon because chatbots are significantly more expensive than live chat. And we didn't have the data where we knew without a doubt that people would be using the bots," said Amy Hissrich, vice president of website strategies and… Read More