Think digital when crafting association branding strategy
Groups that reevaluated their brands considered online presence as part of overhaul of the message they sought to communicate
Read More
Names can be traditional or creative, but should be clear
Experts don't all agree on key words for crafting a new association name, but strong leadership and board buy-in are essential
Read More
Small groups weigh in-house, outsourced communications
Staff will have a deeper understanding of members and industry, but outside contractors can offer variety of skills and contacts
Read More
Association turns to video game to steer kids to trucking
Facing an industry shortage in technicians, American Trucking Associations seeks to spark interest through smartphone app
Read More