Staff will have a deeper understanding of members and industry, but outside contractors can offer variety of skills and contactsCurrieCEOs of small associations have big decisions to make when it comes to handling communications: Hire someone internally or outsource the role? Make it a full-time position or spread the duties among several staffers? Or—especially if there's no other option—do it all themselves?CEO Update talked to three association chiefs about how they manage communications to members, media and others.At the Council on Undergraduate Research, two of the eight employees share communications responsibilities: The director of brand engagement manages… Read More