Groups think small to entice members to become volunteers
Micro-volunteering opportunities help organizations attract individuals who do not have time, experience for larger commitments
Read MoreROI, diplomacy needed when members are public officials
With dues, fees scrutinized, emphasis must be on showing value; deft touch needed when members can't make independent decisions
Read MoreAs energy fortunes drop, associations learn to live with less
Groups representing the once-dominant coal, oil and nuclear power industries have made cuts, reorganized in lean economic times
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