HanveyIn a tight labor market, associations work hard to entice younger professionals and members, in part through new meeting strategiesYoung people these days.What do they want?For associations trying to bring younger generations to their events, the answer is to ask them and to involve them in planning.But how you ask is important, said Carol McGury, executive vice president of event and education services at association management giant Smithbucklin."We've done qualitative surveys, but really focus groups are more beneficial," she said."You're going to get more rich output (from focus groups). The activity of inviting these folks to the table and asking their opinions… Read More