Former Direct Marketing Association CEO will be first staffer to head joint program started by three associations Woolley Three advertising associations have tapped former Direct Marketing Association CEO Linda Woolley to lead a new program designed to fight online advertising fraud and piracy. Woolley has been named president and CEO of the Trustworthy Accountability Group, or TAG. The program is a joint effort of the American Association of Advertising Agencies, Association of National Advertisers and Interactive Advertising Bureau. Woolley resigned from the New York City-based DMA in April after leading the association for two years, saying the commute between the… Read More