Proper implementation also key, experts say Associations that are considering adding more IT tools have a few new prominent examples. Just a few weeks ago, the White House joined Instagram, and Michele Obama took charge of her five-month old Twitter account—usually run by staff—and pushed out a flurry of personal tweets. Of course, some groups have already jumped on this bandwagon by tweeting frequently and maintaining active Facebook pages, blogs, and LinkedIn groups. Others are taking advantage of new software programs and smartphone apps specifically tailored for membership organizations, whether they be trade associations or professional societies. But the rise in… Read More