How some groups have launched consumer education sites that raise interest in industry, but also are selling points for members Henriksen If it stings, crawls or bites, then there is a website where Internet users can go to learn all about the pest—all part of an outreach effort by one association to drive customers to its members. PestWorld.org, a site administered by the National Pest Management Association, is one of several websites launched by associations in recent years with not only the mission of consumer education, but of becoming a one-stop shop for a public that is turning more regularly to the Internet when in need of goods and services. And for… Read More