Calling your organization’s operating reserves a “rainy day” fund has an appealing simplicity to it — but belies a complicated reality. Between financial crises, pricing spikes, natural disasters, shifting government policies, and the continuing evolution of the post-COVID workforce, the operative question is not whether it’s raining — it is — but how hard, and what can you do about it.Association executives say operating reserves should be viewed as more than emergency measures. Senior leaders need to know when to use those funds to seize opportunities and take calculated risks that align with their organizations’ mission and values, such as offering one-time grants and additional research… Read More