Old-line industries that are the backbone of U.S. ground transportation want decision makers to see them in a new light and are turning to ad campaigns to do the job. Steelmakers, railroads and trucking groups aim to emphasize that their industries are now high tech, environmentally conscious and economically essential. The American Iron and Steel Institute (AISI) launched its New Steel Campaign in 2006 to update what they sensed was an outdated perception of the industry. One in a series of new print advertisements shows a steel mill operator directing metal production from the safety of a computer screen, sheltered from the sparks and heat. “The nugget of it all is we… Read More