Mobile apps, badges that track attendee movement just some of the technology being deployed at meetings and conventions Mesirow Pierce As people grow more interconnected thanks to advances in mobile technology, trade shows themselves are changing to cater to audiences who expect more from the experience than a glossy brochure. Mobile event apps are growing more sophisticated, badges can track which exhibits attendees are visiting and contact information can be traded with a simple scan of a phone camera. In addition, shows that are half a world apart can be coordinated as a single event, as CTIA-The Wireless Association plans to do next year when it will combine… Read More