At the end of a difficult year for meeting attendance, associations may be finally turning the corner, according to findings in three recent surveys. But the studies also show an almost even divide on the question of whether attendance will increase in 2010, or stay relatively level. In one survey conducted by Association Meetings magazine and released Nov. 30, almost 39 percent of respondents said they expected attendance at their largest meeting in 2010 to be higher than in 2009. But a very similar number—41 percent—expected attendance to be flat in 2010. And while 72 percent of respondents said attendance at their primary meeting was down in 2009 compared with 2008,… Read More