Top executives tell CEO Update pandemic losses, cancellation of in-person events likely contributed last year's retention dropMany associations saw their membership renewal rates drop in 2020 as the pandemic whittled away at the economy, with many groups anticipating those lower rates to continue in 2021, according to a CEO Update survey of top executives.CEO Update surveyed 82 CEOs at associations with annual revenues of at least $1 million late last year. Forty-five percent of executives surveyed led professional societies while the remainder led trade groups.Among groups in the survey, the average renewal rate among associations before the pandemic was 87%. Trade… Read More