New revenue comes from rethinking relationships with business partners During a time of relatively stagnant revenue growth for many associations, sponsorships have been a bright spot. That certainly has been the case for the Association of School Business Officials International, a $5 million-revenue group with its headquarters in Reston, Va. Seven years ago, sponsorship revenue only covered the cost of coffee breaks and other small items at the organization's events, according to Assistant Executive Director Sabrina Soto. Now, she said, sponsorship income makes up nearly a third of the group's revenues. "We always had support from [sponsor] companies but it wasn't… Read More