Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology As a speaker who is involved in many association events each year, I have a unique perspective on what creates value for participants. For decades, meeting planners and their sponsors have stuck to essentially the same routines, with the occasional foray into some new technology or concept, often just sticking a toe in the water every year or two. Participants now question why more value cannot be presented in exchange for the increasingly precious facetime they dedicate to association meetings and events. To provide this value, look no further… Read More