Sharpened focus on content, softer feel key to drawing attendees Food trucks at the National Retail Federation's Big Show in January provided attendees an interesting food option. Meeting planners are making events friendlier, more convenient and more engaging, while taking a harder look at content to ensure it is fast-paced, relevant and leaves a lasting impression on attendees. The National Retail Federation, for example, fostered a Disney-like experience at its Big Show in January; the International Franchise Association's upcoming annual meeting will borrow from a reality TV show and the Society for Human Resource Management will live-stream 18-minute TED Talk sessions… Read More