CEO Update talked to Michael D. Gehrisch, President & CEO, Destination Marketing Association International, formerly the International Association of Convention and Visitor Bureaus, about re-branding the association, the tourism industry, and bringing stability to DMAI. Q. Recently, you implemented a major name change, which resulted in re-branding the association. Why was this important and what was the biggest challenge you had in doing the change? A. The way it started out is interesting. In 2000, we had Arthur Anderson do a future study, what we coined it, to look at the next 10 years for the industry. Our members were worried about their relevancy and positioning… Read More