“They hired me to be the face of the industry and to communicate what we truly believe in,” said Carter Keithley, CEO of the Toy Industry Association. So in the aftermath of a recall that involved 1.5 million toy trucks suspected to contain lead paint, Keithley became the public face of an industry in crisis, defensive, yet responsive to the media and consumers. It’s a pivot he’s learned after 30 years in association management. And he believes that association career leaders do it best – running the operations of a trade group and delivering value to members. He knows of other trade groups that have hired industry leaders as their CEO – and he’s seen them exit just as… Read More