Reshaping industries to confront new technology and content challenges has become a mandate in Bill Murray’s association career. In his early years at the Motion Picture Association of America, new tools developed in Silicon Valley altered standard business models in the movie industry—and the bottom lines of MPAA’s Tinseltown members. Over 20 years with that trade group, Murray rose to become part of a team that shaped new strategies for members to respond to changes in movie technology, content and distribution. The public relations industry now faces a similar challenge—losing control of its messaging and content focus. Since he became CEO in January 2007, Murray has… Read More