Barbara Tulipane’s goals for the new year mirror most other trade group leaders: Increase revenue. Drive membership. Engage policymakers on key legislation. But Tulipane, who runs the 17-year-old Electronic Retailing Association, is adding a new goal to this year’s agenda - find balance and harmony in the CEO role. It’s an atypical skill set for the average driven association leader. For much of her five-year tenure as CEO, Tulipane has been engaged in increasing ERA’s visibility on the Hill and convincing her members that it’s important to have a presence there. As head of the $6 million trade group, she juggles much of the load with few resources and a smaller staff.… Read More